We design businesses.

Helping companies launch, grow, and perform better.

We work alongside founders and business owners to find what’s holding their companies back and make the changes that move them forward.

Tell us what’s holding you back

Different stage.
Different bottleneck.

What’s holding a business back depends on where it is. Find your stage below to see where we’d start.

Get to market

You have a product.
Now prove people will buy it.

You’re launching, entering a new market, or still proving the opportunity.

We help validate demand, identify the right customers, and build the sales and go-to-market system you need.

Build the growth engine

You can sell it.
Now make sales repeatable.

You know the product sells, but new business is inconsistent and hard to forecast.

We help build repeatable marketing and sales processes, improve conversion, and create visibility into revenue.

Transform how you operate

You’re established.
Now make it run better.

The business is working, but processes, systems and operations have grown complex and costly.

We find the bottlenecks, redesign processes and systems, and make operations more efficient, scalable and profitable.

Case Studies

Real businesses.Real challenges.Real progress.

From startups finding their first customers to established companies rethinking how they operate, this is what our work looks like in practice.

Explore the businesses we’re helping, the problems we’re solving, and the impact we’re creating together.

01 — Startups

Launch

From product to first customers

These are the startups we’re working with right now. We’re helping them validate demand, build go-to-market strategies, develop new sales channels, and acquire customers. Our goal is to help them turn promising products into growing businesses.

MatchPoints
Nutriva

See how we’re helping them →Hide case studies

MatchPoints

Sports Technology

Turning a sports-tech platform into a viable business.

The challenge

MatchPoints built a platform that helps brands discover promising tennis athletes early. But technology alone doesn’t create a functioning marketplace.

The business needed to establish credibility, attract athletes, generate interest from brands, and develop a commercial strategy capable of bringing both sides together.

Our approach

We started by building the brand and website to establish a clear market presence.

From there, our focus expanded to go-to-market strategy and platform activation. We’re helping attract athletes, identify and approach potential brand partners, develop sales opportunities, and open doors through business relationships.

We also support investor research and outreach to help the company explore opportunities for further growth.

Where it stands

The brand and digital presence are established. We’re now actively supporting athlete acquisition, brand onboarding, partnerships, and commercial development.

matchpoints.io ↗

Business impact

Professional athletes onboarding: 150+
Sales calls per month: 5–10
Strategic connections in the first week: 4

Nutriva

Consumer Health & Wellness · E-commerce

Taking a retail-based brand directly to consumers.

The challenge

Nutriva had an established product range sold through retail partners but lacked its own direct online sales channel.

To reach new customer segments and support future growth, the business needed more than an online store. It needed a stronger consumer-facing brand, a direct relationship with customers, and the commercial foundations to support online sales.

Our approach

We started by developing Nutriva’s direct-to-consumer presence, building its webshop from scratch while strengthening the brand’s positioning, tone of voice, and visual communication.

Alongside the digital storefront, we’re helping establish the business processes behind the sales channel, identify new customer segments, develop acquisition opportunities, and connect Nutriva with potential commercial partners.

Where it stands

Our partnership continues beyond the launch, focusing on customer acquisition, partnerships, and building the systems needed to grow direct-to-consumer sales.

Webshop link coming soon

Business impact

Online sales channel built, launch pending: 0 → 1
Markets: Serbia, Montenegro, BiH: 3
Projected annual online revenue potential: €81K

Your startup could be next

Building something with real potential?Let’s build it together.

We partner with a select number of startups we believe have the potential to become successful businesses.

We don’t just advise from the outside. We become part of the journey, working closely with founders to develop their businesses, solve challenges, and create long-term value.

What we bring

Business Strategy
Traction & Sales
Product & Technology
Marketing & Brand
Finance & Funding
Legal & Company Structure
Operations & Team
Business Development

Pitch us your startup →

Tell us what you’re building.

02 — SMEs

Grow

From early sales to predictable growth

These are the growing businesses we’re helping scale. They already have customers and revenue, but need more predictable ways to attract new clients. We help them strengthen their market positioning, develop sales strategies, and build repeatable processes that support sustainable growth.

Augustus Wealth
Nozick Capital
HOOLOOVOO

See how we’re helping them →Hide case studies

Augustus Wealth

Wealth Management & Financial Advisory

Turning specialist financial expertise into a consistent flow of sales opportunities.

The challenge

Augustus Wealth already had an established advisory business, but needed a more predictable way to attract new clients.

Reaching the right audience was particularly important. Its specialized financial services required clear positioning and targeted messaging to connect with professionals who could benefit from its expertise.

Our approach

We started by strengthening the company’s positioning, website, and market-facing communication.

We then identified specific customer segments, developed tailored value propositions, and built targeted outreach and lead generation campaigns.

Rather than relying on one-off marketing activities, we introduced a continuous process of testing messaging, generating sales conversations, monitoring campaign performance, and adjusting the strategy.

Where it stands

Our work has helped Augustus Wealth create a more active acquisition pipeline. We continue working together to optimize campaign performance, reach new prospects, and make customer acquisition more predictable.

augustuswealth.com ↗

Business impact

Sales calls generated: 70+
Qualified leads generated: 200+
Peak LinkedIn Ads CTR: 24.26%

Nozick Capital

Corporate Finance & Financial Advisory

Building a scalable client acquisition engine for a growing advisory business.

The challenge

Nozick Capital had established financial advisory expertise and existing clients but needed to turn that foundation into a more consistent source of new business.

The challenge was identifying which customer segments offered the strongest opportunities, communicating the firm’s value to those audiences, and creating a repeatable sales process.

Our approach

We started by developing the company’s website and sharpening its commercial positioning.

We then focused on identifying high-potential customer niches, tailoring value propositions, and developing targeted outreach and marketing campaigns.

Our involvement goes beyond campaign execution. We work closely with the team every week, reviewing performance, refining content and messaging, identifying new opportunities, and adapting the commercial strategy as the market evolves.

Where it stands

Nozick Capital is expanding its commercial activity with our ongoing support.

Together, we’re developing and optimizing its customer acquisition channels, working toward a more predictable and scalable sales operation.

nozickcapital.com ↗

Business impact

Sales calls generated per week: 5–8
Qualified leads generated: 80+
Target customer segments reached: 3

HOOLOOVOO

Technology Consultancy

Turning technical expertise into new business opportunities.

The challenge

As an established technology consultancy, HOOLOOVOO wanted to explore new growth opportunities, strengthen its commercial positioning, and expand its relationships with potential clients.

The objective was to better understand market opportunities and develop a more focused approach to business development.

Our approach

Novataktik worked closely with HOOLOOVOO across research, strategy, and commercial development.

Conducted market research and interviews across three ideal customer profiles.
Analyzed market potential, customer needs, business priorities, and buying motivations.
Identified attractive opportunities and developed targeted approaches to prospective clients.
Facilitated workshops connecting technical capabilities with business outcomes.
Supported commercial positioning, value proposition development, and strategic introductions.
Worked alongside the team on high-value opportunities, supporting relationship development, sales strategy, and deal preparation.

Where it stands

Our partnership continues through strategic business development, commercial opportunity identification, and hands-on support in pursuing new client engagements.

Together, we’re working to translate HOOLOOVOO’s capabilities into meaningful commercial opportunities and long-term growth.

hooloovoo.rs ↗

Business impact

Potential deal value in development: €350K
Customer segments researched: 3
Additional deal opportunities supported: €2M+

03 — Established businesses

Transform

From complexity to efficiency

These are established businesses we’ve worked with to improve how they operate. We help them identify bottlenecks, redesign processes and systems, improve customer experiences, and make their operations more efficient, scalable, and profitable.

Halo Oglasi
Zelix

See how we’ve helped them →Hide case studies

Halo Oglasi

Digital Marketplace

Redesigning an established marketplace for its next stage of growth.

The challenge

As one of the leading digital marketplaces in its market, Halo Oglasi wanted to prepare its business and digital platform for the next stage of growth.

The objective was to modernize how the organization operates, improve efficiency, align its technology with future business goals, and strengthen its competitive position in an evolving digital market.

Our approach

Novataktik worked closely with Halo Oglasi over several months, combining business analysis, organizational research, product strategy, and digital experience design.

Our involvement included:

Business Research: Interviewed employees across the organization to understand workflows, operational challenges, and opportunities for improvement.
Process Optimization: Mapped existing processes, conducted gap analysis, and produced over 200 pages of documentation to identify opportunities for greater efficiency.
Business Restructuring: Helped rethink ways of working, clarify priorities, and align internal processes with strategic business objectives.
Product Strategy: Consulted on reshaping the digital platform to better support the company’s next stage of growth and evolving customer expectations.
Platform Redesign: Redesigned the digital platform, connecting business requirements, internal operations, and customer experience.
Development Preparation: Established a clear scope of work, requirements, and design direction for technology teams to implement future platform improvements.

Where it stands

Our work helped Halo Oglasi restructure its ways of working, establish clearer business priorities, and define a strategic direction for its next stage of digital development.

The company now has extensive business process documentation, a redesigned platform, and a defined scope of work to guide future implementation.

These foundations support its ambition to maintain market leadership, improve operational performance, and remain competitive as the digital marketplace evolves.

halooglasi.com ↗

Business impact

Pages of business process documentation: 200+
Included in research interviews: All employees
Platform redesign prepared for development: End-to-end

Zelix

Manufacturing | Operations & Digital Transformation

Designing smarter production systems to support business growth.

The challenge

As an established manufacturing business, Zelix wanted to strengthen its operational capabilities and prepare its production processes for future growth.

The objective was to explore how technology, clearer workflows, and stronger production management could help the company improve efficiency and scale its operations.

Our approach

Novataktik worked with Zelix to translate its operational requirements into a structured digital solution.

Our involvement included:

Operational Understanding: Exploring production workflows, management requirements, and opportunities for digitalization.
Product Design: Creating an interactive prototype of a production management application.
Process Digitalization: Defining the functionality needed to support production activities, administration, and potential system integrations.
Development Planning: Preparing functional specifications and supporting technical assessments to establish the scope and feasibility of future development.
Organizational Support: Helping explore additional production management capabilities through specialist partnerships.

Where it stands

Zelix has a structured concept for a digital production management system, supported by an interactive prototype and functional specifications.

Our work has helped establish a foundation for evaluating future development, with the aim of improving production visibility, operational coordination, and long-term scalability.

zelix.rs ↗

Business impact

Potential annual cost savings: €15K+
Potential reduction in customer complaints: 20–30%
Process flows integrated into one: 6 → 1

Your business could be next

Your business has grown.Let’s make it work better.

Growing businesses become more complex. Processes slow down, systems become outdated, and the ways of working that once supported growth can start holding companies back.

We work alongside business owners and leadership teams to understand how their organizations operate, identify opportunities for improvement, and redesign the processes, systems, and experiences that drive performance.

What we help with

Business Transformation
Process Optimization
Digital Transformation
Product & Customer Experience
Business Strategy
Organizational Development
Technology & AI
Performance Improvement

Let’s improve your business →

Tell us what’s holding your business back.

Most business problems don’t belong to one department.

Different teams may see different problems: sales sees pipeline, marketing sees leads, product sees customer experience, and operations sees process issues. Often, these are connected and point to the same underlying business bottleneck.

Business Design & Strategy

Know what to build, change, and prioritize.

Market ResearchBusiness AnalysisProduct StrategyPositioningCost OptimizationOpportunity Validation

Commercial Growth

Reach customers and grow revenue, predictably.

Go-to-Market StrategyRevenue PlanningDemand GenerationSales EnablementLead GenerationNeuromarketing

Operations

Better processes for a more scalable business.

Process DesignWorkflow OptimizationAutomationKPI DashboardsBudgeting & ForecastingResource Planning

Product & Customer Experience

Products and experiences customers want to use.

Product DiscoveryProduct ManagementUX ResearchUX/UI DesignCustomer Journey MappingConversion Optimization

Technology

Modernize the systems that help you grow.

Custom SoftwareSaaS PlatformsWeb & Mobile AppsAI SolutionsSystem IntegrationsModernization

Delivery & Transformation

Turn strategy into execution that keeps moving.

Delivery LeadershipCross-functional TeamsAgile DeliveryProduct DevelopmentTransformation ProgramsOngoing Advisory

How We Work

We understand the business before we redesign it.

We work closely with business owners, employees, and customers to understand what’s happening, what’s holding the business back, and what outcomes matter.

We use research, strategic thinking, and hands-on execution to turn those insights into measurable business improvements.

01
Understand
We investigate the business, its customers, market, processes, and goals to identify the real challenges and opportunities.
02
Design
We develop practical solutions, test assumptions, and redesign the strategies, products, processes, or systems that need to change.
03
Implement
We work alongside teams to put solutions into practice, measure performance, and continuously improve results.

A research participant wearing an EEG headset and eye-tracking glasses, with a researcher beside her

Customer research & neuromarketing

Discover what your customers can’t put into words.

Why do customers choose one product over another? What captures their attention, builds trust, or makes them hesitate?

We combine EEG, eye-tracking glasses, and facial-expression analysis to uncover responses that traditional interviews might miss.

So you can make better decisions about your marketing, products, and customer experience, based on evidence, not assumptions.

Eye TrackingSee what customers notice, and what they miss.
Brain Activity (EEG)Measure how the brain responds during an experience.
Facial ExpressionsObserve emotional cues and reactions as they happen.

Understand your customers →

The Team

Meet the team behind your next stage of growth.

Our team of experts works with your team to identify your biggest growth constraint and solve it through focused execution. We ensure alignment with the ambitions of your business and build long-term relationships based on measurable results.